Vibe coding flow state
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I help people decode human behavior and understand creative work in the digital age.
For now, think of this landing page as the directory to my life. Essays and projects below.
Essays
On starting over
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The product org is collapsing
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Power signals in product design
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Speed
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Cool wants rich, rich wants cool
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The aesthetics of naming
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The desire–obligation matrix
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On product taste
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Bionic reading
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Memo: Obvious, easy, possible
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Work principles
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Using ChatGPT to manage my stock portfolio
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Pricing creative services
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In favor of fewer products
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Aesthetics and usability
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How narrative increased these products’ value by 2,806%
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Read this before rebranding
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What's a brand, actually?
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Getting agencies and internal creative teams to work together
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